USP

This time, let’s discuss Unique Selling Points.

What are your unique selling points within your business, product or idea?

·         Do you provide great service?

·         Is your user interface friendly?

·         Do you provide 24/7 assistance?

·         Do you have a rewards programs

All the successful institutions, apps, hotels or customer agents provide the above. It is part and parcel of their success as a whole.

Providing excellent service is a norm in all industries.

Your end client expects something extraordinary, expects an added value beyond what you have promised.

Most of us have products and differentiation is the tough cookie. How do you do that?

We always have to reinvent what sets us apart. Know the market you are serving. What quality of life you trying to instill.

So take this opportunity to write down five USPs regardless of whichever industry you are in. Make this your mantra and the root of your marketing plan.

LISWITH OBINAMUNI

Maldives

Is there anything called a bad Inquiry?

Is there anything such as a bad inquiry, request, or a sale? NO there is not.

Do we do it often? Yes, most of us do! The viewpoint I am going to discuss briefly is why we probably should not.

As freshmen of any trade, we are inexperienced so every sale gets our heart and soul. The rush of closing the deal is palpable. As we mature in the industry, we somehow lose this.

When do you think we become complacent and self-righteous when we all started with a freshman attitude? Sadly, this happens with experience. We let judgments take us over; how a customer approaches, his/her budget, or at times on appearance.

A practice to end this dilemma is always take each sale with a fresh mindset. Fresh eyes to evaluate all avenues.  Does this mean that like a freshman, you shouldn’t let go? This is definitely not what I was getting at, this is the point that your experience should kick in. When you have the understanding of when things are coming to a full stop. Stop the drainage of resources and time.

Don’t let your experience stroke your ego, but learn not to pre-judge.
Your sale might be to a startup company or a client without a huge budget.

Why take it? What do you get in return?
You get loyalty, you earn trust, you earn a free marketing executive for your company.

You shall earn yourself a repeater, a true believer!

by : Liswith Obinamuni