The hospitality trade is about understanding the market needs; each person traveling in brings a certain bit of his/her of culture, requirements and behavioral patterns along with them.
Over the years I have noticed that key holidays (eg: Orthodox Christmas, Eid and Easter) make a huge impact; focus on the key holidays and the markets that are influential in the current world of traveling is a year in year out forecast.
I see that there could be bigger improvements on this, let’s talks how?
Does these holidays only impact those specific nationals? In an ever growing world the expat community of each country that is globally influential too is growing.
The improvement for the next step I am talking about is not only focusing these holidays on specifics nationals, but on the expat community living in those parts of the world as well.
If you come to think of it, such holidays are when the expats too travel globally. They make their annual vacation plans, the belated honeymoon arrangements, the cross off the bucket list holiday, and destress myself vacay.
Hence to a world growing larger in size, but smaller in boundaries; I think this kind of marketing can make the travel trade a much more diverse playground.
By Liswith Obinamuni
Maldives
