I am going
to stereotype some market behaviors to the Maldives.
Chinese market, main travel period are
Chinese New Year which may differ from January or February according to their
annual calendar, second is the National Day week in October each year. Their stay
is usually a 04 Night period with the combination of 02N Beach + 02N Water.
Which resorts they visit is majorly influenced by agent market trends.
Russia & CIS market, this market
has two exclusive holidays the Orthodox Christmas first week of January and the
May day holiday. They are long stay pax 7 / 14 / 21 nights, huge fans of beach accommodation.
They are favorites for the FNB departments of resorts.
Middle East market is a growing market
to the Maldives. They are very specific on privacy, please find a villa with
vegetation or a wall covering the villa, this would a very important point.
Pools are an additional benefit, as always ensure the passengers have privacy
not open pools so the neighbors. Meal plans vary from BB to maximum HB on a
trend. They are rather new visitors to Maldives hence always educate them about
Maldives so they have a clearer picture. They are not long stay pax 3 to 4
nights stay. Travel increase during Eid Al Adha and Eid Ul Fitr. Very last
minute travelers.
Indian market is surprisingly a very
old market to the Maldives. They always will find value for money, they are
very savvy about the destination in terms of how the destination works and does
extensive research on offers available in the market. They are sensitive to
their meal plans make sure always that is a strict rule to follow, when a guest
specifies they require Jain or vegetarian meal plans. They are 3 to 4 night
travelers, their travel does increase Jan – Mar each year due to wedding season
and very fond of excursions and candle lit dinners.
Australian market this a new baby, a
booming baby. Average stay is around 05 nights, this is the market dominating
the Surf market in the Maldives. Maldivian surf season runs throughout the
various atolls from mid-February to November, some known resorts for this
sport, Holiday Inn Kandooma, Maalifushi by COMO, Six Senses Laamu, Four Seasons
Kuda Huraa and Cinnamon Dhonveli. Their booking period is mostly prior advanced
and well planned.
Last but not
least the oldest market segment to the Maldives, the pioneers European market (Europe and UK markets).
They are too long stay passengers, madly in love with the beaches the Maldives
has to offers, the clear water they have to offer. They book in advance as
well, they mostly loves beach room categories, and they spend way less times
snuggled in their rooms but out and about on the beach or in the ocean. This
market has always been closer to heart of Maldives since tourism started in
country through all the ups and downs this market segment has faced over the
years.
Hope this
was educational
Cheers!
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