Educating a client is a critical part of any sales individual.
One of the key factors when selling of any product, service or innovation. Educating one is the setting a standard in the eye of your customer, telling them the honest pros and cons.
The standard you set in the customer can be innovation of your own industry to the next level, something your competitors have been lazy and ignorant about.
This honest passing of knowledge will earn ones trust with you not as a person who is trying to sell but a friend who is helping you improve the level of service you need that you never knew about.
Education of one's trade can make things more transparent, get your company the respect as a people's company. Not the company that sells you a one time good, but one that establishs a customer provider relationship.
Can your customer change jobs over the years? Yes of course they shall in order for their growth.
Will they forget you? No!
Today is not about gaining a customer for an one time deal, but gaining that loyalty that befriends us in this Internet based society.
A thought I shall leave by you.
LISWITH
Maldives
