I am going to stereotype some market behaviors to the Maldives.
Chinese market, main travel period are Chinese New Year which may differ from January or February according to their annual calendar, second is the National Day week in October each year. Their stay is usually a 04 Night period with the combination of 02N Beach + 02N Water. Which resorts they visit is majorly influenced by agent market trends.
Russia & CIS market, this market has two exclusive holidays the Orthodox Christmas first week of January and the May day holiday. They are long stay pax 7 / 14 / 21 nights, huge fans of beach accommodation. They are favorites for the FNB departments of resorts.
Middle East market is a growing market to the Maldives. They are very specific on privacy, please find a villa with vegetation or a wall covering the villa, this would a very important point. Pools are an additional benefit, as always ensure the passengers have privacy not open pools so the neighbors. Meal plans vary from BB to maximum HB on a trend. They are rather new visitors to Maldives hence always educate them about Maldives so they have a clearer picture. They are not long stay pax 3 to 4 nights stay. Travel increase during Eid Al Adha and Eid Ul Fitr. Very last minute travelers.
Indian market is surprisingly a very old market to the Maldives. They always will find value for money, they are very savvy about the destination in terms of how the destination works and does extensive research on offers available in the market. They are sensitive to their meal plans make sure always that is a strict rule to follow, when a guest specifies they require Jain or vegetarian meal plans. They are 3 to 4 night travelers, their travel does increase Jan – Mar each year due to wedding season and very fond of excursions and candle lit dinners.
Australian market this a new baby, a booming baby. Average stay is around 05 nights, this is the market dominating the Surf market in the Maldives. Maldivian surf season runs throughout the various atolls from mid-February to November, some known resorts for this sport, Holiday Inn Kandooma, Maalifushi by COMO, Six Senses Laamu, Four Seasons Kuda Huraa and Cinnamon Dhonveli. Their booking period is mostly prior advanced and well planned.
Last but not least the oldest market segment to the Maldives, the pioneers European market (Europe and UK markets). They are too long stay passengers, madly in love with the beaches the Maldives has to offers, the clear water they have to offer. They book in advance as well, they mostly loves beach room categories, and they spend way less times snuggled in their rooms but out and about on the beach or in the ocean. This market has always been closer to heart of Maldives since tourism started in country through all the ups and downs this market segment has faced over the years.
Hope this was educational