This time, let’s
discuss Unique Selling Points.
What are your
unique selling points within your business, product or idea?
·
Do you provide great service?
·
Is your user interface friendly?
·
Do you provide 24/7 assistance?
·
Do you have a rewards programs
All the
successful institutions, apps, hotels or customer agents provide the above. It
is part and parcel of their success as a whole.
Providing
excellent service is a norm in all industries.
Your end
client expects something extraordinary, expects an added value beyond what you have
promised.
Most of us
have products and differentiation is the tough cookie. How do you do that?
We always
have to reinvent what sets us apart. Know the market you are serving. What quality
of life you trying to instill.
So take this
opportunity to write down five USPs regardless of whichever industry you are in.
Make this your mantra and the root of your marketing plan.
Maldives
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