Due to ever-changing rules, and approval confusion where there is no reference to the forms submitted by Travel agents in Sri Lanka. Most travel agents I speak to are very discouraged to sell or promote Tourism now in Sri Lanka.
Excepts for big players who already have taken a big stronghold in specific markets.
My suggestion for improvements, remove all the Form A and Form B and using Google Forms. We are tech-savvy than that as a nation.
I shall guide step by step how it can be improved, using ONLY the immigration site :
• Use existing immigration visa site
• Client applies for Visa, gets a reference.
• Using the Visa reference, agents have a backend portal where they fill in client details confirming this is their client.
• Using the Visa reference, Tourist Board (assign people specific market-wise) approves agent details.
• Using the Visa reference, the immigration officer confirms the visa once the tourist board official approves the workflow chain.
• Once Visa is approved, travel agent fills in a detailed summary of places visited, driver details so on using the same Visa reference number.
• Before clients arrive using the same Visa reference number, they fill in an online declaration to reconfirm their arrival and details, this is to be done 24 hours before arrival.
That Singular Visa Reference number can be used to track each step by client, travel agent, tourist board, and immigration.
You want it to can one extra step when PCRs are taken of tourists use the same Visa reference as identification.
The entire process can be handed over to a company in Sri Lanka that can develop this overnight.
My process might be flawed, but it will improve workflow structure, there shall be one reference to identify the entire process and tracking of a booking.
This is how you improve tourism in Sri Lanka.
More references on my vision for Sri Lanka Tourism : https://www.linkedin.com/pulse/whom-may-concern-my-vision-sri-lankas-tourism-liswith-obinamuni
Cheers!
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