How many business articles do you read per day?
If you are within an industry, you read an average of 5 - 10 articles a day from what I have realized from my immediate society.
The only form of marketing very effective would have content written about your product or company to gain awareness; have a minimum of 4 articles written per year.
Examples of what could be published :
- About your founders
- What kind of business do you do?
- An Interview with your company and someone using your product how it has changed their lives.
- Products you own
- Company culture
- Achievements or Awards.
Why is this important this is how we gain new customers, engage with old ones, educate others we have these products someone who never knew this was a possibility could engage, and use this to showcase company culture to anyone willing to join.
How to pick which press to reach out to? Find someone with an online presence, if you are in a business example in Sri Lanka like Daily FT, Arteculate, or Pulse. If writing about the founders, still the earlier mentioned publications, and you could add LMD, and for showcasing at an office party or event use Hi Magazine or Pulse.
Now I have given you a handbook you can follow.
Happy Engaging!
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