Simple steps to grow your market achieve your goals.
- Key Holidays – find the key holidays relevant for your market, which is more for couples and which holidays more families travel. Helps you forecast the arrivals better beforehand.
- What options, tours or itineraries do they offer? Finding what they offer, what options they provide. Allows you to do a framework of the costing they are going to offer. So you have an idea or can provide an alternative which is better.
- How many days / months ahead do they book? Always know this forecasting an important. Getting ready before hand or just sending promotions right before the planning to travel period. Some inquiries before and book last minute these travel patterns should be always identified.
- Who are you losing to? This is always VERY important. You might lose the race but always be aware who you lost to. What options they offer is helpful to overcome this, to see what they offered that I did not think of and how they arrived at that cost.
- Key events for the market. This is influence creating, branding creating, and knowledge gathering opportunities.
Happy Selling & Cheers!
