USP

This time, let’s discuss Unique Selling Points.

What are your unique selling points within your business, product or idea?

·         Do you provide great service?

·         Is your user interface friendly?

·         Do you provide 24/7 assistance?

·         Do you have a rewards programs

All the successful institutions, apps, hotels or customer agents provide the above. It is part and parcel of their success as a whole.

Providing excellent service is a norm in all industries.

Your end client expects something extraordinary, expects an added value beyond what you have promised.

Most of us have products and differentiation is the tough cookie. How do you do that?

We always have to reinvent what sets us apart. Know the market you are serving. What quality of life you trying to instill.

So take this opportunity to write down five USPs regardless of whichever industry you are in. Make this your mantra and the root of your marketing plan.

LISWITH OBINAMUNI

Maldives

Is there anything called a bad Inquiry?

Is there anything such as a bad inquiry, request, or a sale? NO there is not.

Do we do it often? Yes, most of us do! The viewpoint I am going to discuss briefly is why we probably should not.

As freshmen of any trade, we are inexperienced so every sale gets our heart and soul. The rush of closing the deal is palpable. As we mature in the industry, we somehow lose this.

When do you think we become complacent and self-righteous when we all started with a freshman attitude? Sadly, this happens with experience. We let judgments take us over; how a customer approaches, his/her budget, or at times on appearance.

A practice to end this dilemma is always take each sale with a fresh mindset. Fresh eyes to evaluate all avenues.  Does this mean that like a freshman, you shouldn’t let go? This is definitely not what I was getting at, this is the point that your experience should kick in. When you have the understanding of when things are coming to a full stop. Stop the drainage of resources and time.

Don’t let your experience stroke your ego, but learn not to pre-judge.
Your sale might be to a startup company or a client without a huge budget.

Why take it? What do you get in return?
You get loyalty, you earn trust, you earn a free marketing executive for your company.

You shall earn yourself a repeater, a true believer!

by : Liswith Obinamuni

Maldives Foodgasm

Maldives is not only surfing, honeymooning, and diving! To all you travel addicts up for new experiences, Maldives is a great cuisine destination too.

Yes I am going to reveal the big truth, Maldives is a foodies destination.

I know all of you may know have heard Maldives owns underwater restaurants; yes they do exist, yes Maldives has them.

Maldives has a collection of world renowned chefs, along with a collection of Michelin superstars that are a part of this great Maldives attraction.


Wait doesn’t Maldives has Maldivian food? YES they do.

What other cuisines are spread out in the Maldives? You have the Thai, Italian, Japanese, Asian fusion, wait it goes on to South American and African as well.

If you seek, you can get a creative end to your palate, the Michelin chefs have lined up some unique trademark dishes just for you.

On a very personal experience I have certain food allergies, which with age I grew out of. With age still the smell or the mention of the food nauseated me.
I went a bit daredevil once, to try dishes that consisted of my old allergies. Knowing it would take a toll on me, not due to allergies, but that my taste buds would instantly reject them; I rose up to the challenge.
I went through several dishes to which I thought I would have a rough ride, but fell madly deeply in love with each bite I took.

Maldives you made me fall in love with great cuisines all over again!

Next time you think Maldives, think Fooooooooodddddddd………….

By : Liswith Obinamuni

Maldives